Almost a year after launching the platform into beta, ASX-listed REA Group has appointed Startup Victoria chief Georgia Beattie as executive manager of Spacely.
Startup Victoria has appointed Georgia Beattie as new CEO to help build and support the startup ecosystem. With the startup ecosystem in Victoria the largest in Australia, Startup Victoria is seeking to transform the state into the number one tech destination in Asia-Pacific.
It is not an easy task to change the way a customer consumes a product, even viewing content on the internet instead of in the newspaper took a while before the printing industry really made it a part of their strategy. For something like wine though, a beverage [even an experience] steeped in tradition it was always going to be hard to change the way people viewed the product and give them a value proposition that would make the product something consumers wanted.