“The anthropologist Marcel Mauss once said that the difference between magic and religion is that people actually believe in magic. But wearing a FitBit, it is easy to imagine what it feels like to believe in God. Clipped on my bra strap or tucked into a pocket, my FitBit watches over me. It converts even the most pointless errand into a pilgrimage. The final destination is more steps,” writes Moira Weigel. [Source: The New Inquiry]
Fitbit has earned the title of ‘super dragon’ following its successful IPO, which raised about US$732 million by selling 36.6 million shares. This is the third-largest US IPO of 2015, according to deal tracker Dealogic; and the San Francisco-based consumer hardware company is now valued at about $6.2 billion.