Most of us know we should drink 8 glasses of water a day, so we go out to buy a nice water bottle because we think that will encourage us to drink. Of course, after a day or two of devoted sipping, the bottle ends up sitting on the desk all day and we never get through more than half.
For some, the gym is too time consuming, or it doesn’t offer the right classes, or it’s even too intimidating. Emma Hoffman saw the problem and came up with Classhopper.
Zova, an app targeted at women in the fitness industry is starting to gain some pretty significant traction. It recently become one of just over a dozen apps selected by Apple to be featured as part of the Apple Health Kit with iOS6.