I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services. After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service.
What is the key to being the person that everybody wants to be around? In life, we have influential people around us all the time, some positive and of course some negative. A lot of the time, we don’t realise that the people we choose to spend our time with have a huge effect on […]
Our recent League of Extraordinary Women screening of the award winning documentary ‘Miss Representation, really got me thinking about how women are portrayed, especially in the workplace. From ‘bimbo’ to ‘bitch’ there are some serious stereotypes about women. The media portrays us as icy, tough and scary- or weak, emotional and unstable. Either way we really can’t win!
So you’ve finished your minimal viable product, had your launch and have a nice group of users. Now giving your product a whirl. You’re growing, but you’d like to grow faster. You’ve done your research into online marketing; you think that SEO, social media and blogging are probably the best ways of doing that. But you struggle to stay on top of it all; you’re not blogging as much as you should be, you’re not building inbound links, you’re not tweeting anymore, your Facebook page is a ghost town and your business is just not growing anymore.
Human resourcing for small and medium sized businesses is broken. As a business owner, how many times have you been in a situation in which you need something done but you simply don’t have enough staff or the right people to put your plans into action or to keep your everyday operations on track?
For many early stage businesses in Australia, access to funding is the number one barrier to growth. With most young businesses having little by the way of tangible assets, heading down the bank path often leads to a dead end. Investor sentiment suggests that money isn’t the problem; the common challenge investors face is finding suitable businesses to invest in. With little done in Australia to educate small business owners on becoming investor ready, it’s no wonder so few entrepreneurs access the level of funding they require.
“If you’re like I was a couple of years back every idea you’d tell your friends, family or co-workers would come with negative feedback, “oh great idea, but you’ll fail because of x”, “oh fantastic idea but Google did that”, “Mike seriously? There is a tech-bubble, I’d wait 30 years before trying when the market is better” or “OMFG you’re going to quit University to work on that”.